FY13 BANNER

FY13 BANNER

LUK INC

LUK INC
40 Years!!!!

Check out our billboard

Check out our billboard

Life is Full of Shots Worth Taking Campaign

Life is Full of Shots Worth Taking Campaign
New CAMPAIGN

Meeting Minutes

MARCH 13th 2013

LCAT

Present: Vicente Sanabria, Cathy Gaudet, David Greco, Luann Burke, Don LaBelle, Zip Zipfeld, Mike Marrone, Cat Craigen, Mike Stupa

Social Norming 2013
On time. For our partnership with upward bound. Focus groups were conducted with outward bound students. The results showed that the commercial was too fast for them to understand. The media was edited due to their suggestions and sent back to them for their approval. Zip showed the finished media


Campaign will launch April 6 and run through the end of May.


Need to spend the rest of the money before June 30th. Approximately 2250.00.

some ideas on what to spend the money on are… Maybe put up signs at athletic fields...babe ruth, etc.
Banners,flags, mall kiosk,movie theaters, water bottles (concession stands, target adults).

 License commission is supportive of passing the scanner ordinance. Currently coalition members are researching more data. Pat Wyman is looking into software and options for license holders with different scanners. We are coordinating with Andy to give us scanners. There has not been a presentence set that we can find this kind of ordinance in the area. Next steps are to write and work with the city in order to finalize language.


Compliance checks have been rewritten along with the Policies and procedures. It was suggested that Greg wheeler will be given a copy to read. City lawyer as well as chief of police will review and approve. They will be read at a public meeting at the license commission. Need to do two compliance checks by June.

Hannafords has a liquor license. We have offered to be resource for them.

We are waiting to hear from Gina about school surveys. At last meeting Gina stated that we could do passive consent during English and health classes at middle school and high school. Need to do 786 minimum so we will need to distribute around a thousand letters to the parents and their kids for the passive consent. Data needed for future funding, we have all the other requirements.

Marketing designs - covered

Health fairs: LHS April 9, Dave Greco will be attending and other coalition that would like to come please do.
Samoset April 12, Kat Craigen will be attending along with my intern Marysa Rousseau, again if anyone else would like to attend please feel free.
Sky View May, as of right now Dave Greco will be attending it, and if anyone else would like to attend please do.

Golf tournament- Dan from the Woods, gave some dates:
Don,Jen,Dave,Dan,Nicole, on subcommittee
We have Dan assisting us through the process
Dates July 20, August 17, August 24

Grants: the new grant we will be looking at starting in august. We will have to decide on the substance. We spoke about the possibility of applying mentoring grant for dfc grant with GCAT. LCAT approved for going with the grant.


DFC mentor grant. You will be mentored by someone with a dFC grant prior to receiving the dFC grant. Need sectors involved.
75,000.00 in kind. People's time and rental space, etc.
LCAT is a possibility. This will put our coalition in the place of sustainability. Must decide if it's a community coalition or owned by LUK.
Receiving technical assistance from Gardner,samsha, and
This is a two year grant.

Update: GCAT may not be ready for mentoring grant, so LCAT will have to decide going forward how this will look.


We will be Looking for more subcommittees going forward to compliment main group.



General updates : youth summit April 18.

Outward bound - Dave going to go Saturday April 27th and speak with kids about community service/ learning. Will introduce LCAT as a community learning experience and kid subcommittee.



Wine tasting with Leominster public school and Wyman's


Next CAT meeting April 10th, Leominster detectives bureau at 3:30 pm


PSA

What is a Community Action Team?

LUK, Inc.’s Community Action Team (CAT) represents an initiative, funded by DPH Bureau of Substance Abuse Services, to help organize and mobilize select communities to reduce rates of underage drinking. CATs utilize a model known as Communities Mobilizing for Change on Alcohol (CMCA). Local data is used to inform activity selection. CATs look for trends in both school and police data. After identifying local trends, CATs plan activities from a menu of interventions with each option designed to decrease underage access to alcohol or to increase community awareness. Community teams monitor their actions by conducting surveys and/or examining the data for new trends. If/when selected activities don’t contribute to desired changes, CATs may adjust their respective action plans.
The CATs employ environmental strategies to prevent underage drinking. Environmental strategies focus on increasing community protective factors while deceasing risk factors that influence underage drinking.


Strategic Prevention Framework

Strategic Prevention Framework (SPF) is a five step process (see below) developed by the Substance Abuse & Mental Health Services Administration (SAMHSA) to assist communities in building the infrastructure necessary for effective and sustainable prevention of substance use and abuse. Programs currently funded by BSAS in Massachusetts utilize this framework.


SPF: The Five Step Process
Step 1: Assessment
Step 2: Capacity Building
Step 3: Planning
Step 4: Implementation
Step 5: monitoring and evaluating


Key Principles of the SPF
· Follows a Public Health Approach
· Focuses on change for entire populations (collections of individuals who have one or more personal or environmental characteristic in common)
· Considers an entire range of factors that determine health
· Is outcome-based
· Follows a strategic planning process
· Uses data throughout the process to make informed decisions



CATs in Action

While each CAT is unique, they share common approaches, group maintenance functions, and responsibilities to BSAS.

Shared group maintenance functions:
· Agenda setting
· Meeting facilitation
· Minute-taking

Common responsibilities to BSAS to a shared set of activities (some examples include, but are not limited to):
· Compliance Check
· Shoulder Tap
· Social Host Liability Training
· Sticker Shock
· One-on-one Interviews

Compliance Check
A Compliance Check usually involves the Alcohol Beverage Control Commission (ABCC) or the local Police Department. The purpose of the compliance check is to make certain that establishments selling alcohol are checking identification and selling responsibly according to Massachusetts State Law requirements.
To complete a compliance check, preplanning is conducted around the partnership between CAT team members and out-of-area youth. The youth enter alcohol vending establishments and attempt to purchase alcohol. If the bar, restaurant or liquor store finalizes the transaction between the vendor and the youth under twenty-one years of age, the youth must walk with the item in hand and give it to the officials waiting outside the establishment. The youth reports the outcome of the transaction to the ABCC/officers and identify the establishment employee who served them. This person is informed by a ABCC/local Police Department representative that they have just committed a crime. A citation is immediately issued to the person and/or the establishment under the name of the license holder.

Shoulder Tap
A Shoulder Tap campaign involves youth (specifically anyone under twenty-one years of age) in association with liquor store owners and the local Police Department.
To perform a shoulder tap, the youth position themselves outside the entrance door of a liquor store establishment and ask customers hypothetically: “We are under the age of twenty-one and cannot buy alcohol ourselves. If we were to ask you to buy us alcohol would you?” Depending on the answer from the customer the youth themselves would issue the person either a “YES” card or a “NO” card, along with a short verbal explanation about why purchasing alcohol for youth is wrong and against Massachusetts State Law.

Social Host Liability Training
Social Host Liability Training is an activity usually accomplished in cooperation with the District Attorney or the local Police Department. The training includes reviewing the laws and regulations of regarding serving alcohol to minors on personal property and the liability that comes from alcohol being served on one’s own property without owner awareness. The District Attorney/local Police Department reviews the consequences of the Social Host Liability Laws.

Sticker Shock
A Sticker Shock campaign is an activity that involves adults and youth under age twenty-one entering stores to help raise awareness of underage drinking. With permission from the liquor store owners, youth and adult volunteers enter stores and apply stickers, specifically targeting cases of beer, and all alcohol beverages (excluding single bottles). The sticker must not obstruct the label. The stickers say things like “Hey You! It’s Illegal to Provide Alcohol to Anyone Under 21” and “Buyer Beware Don’t Provide Alcohol for Kids.”

One-on-One Interviews
One-on-One Interviews are an integral element of the CAT project. In a One-on-One Interview, a designated CAT member asks a series of questions to members of the community to get insight into the community at large. The questions are also designed to raise awareness and solicit feedback on project activities.